Category: Technology

10 Basic Tips To Keep Your Business Cards Out of the Trash

Category:Business | Financials | General | Health | Technology

What is it that makes business cards stand out from the crowd? When you come back from a networking event and sort through the sheaf of new cards gathered, which ones end up in the trash and which do you keep? You want to make sure that your own business cards are in the ‘keep’ category, so let’s have a look at the basics that determine whether or not a card is doomed to the trash pile.

1. Paper quality. Business cards that are printed on quality paper stock that feels substantial make a better impression. Flimsy paper that bends and crumples is first in line for the trash.

2. Ink fastness. Business cards often hang around on desks and in wallets for ages before being acted on. If the ink runs with the first drop of coffee or water, they will end up trashed. Make sure your card is professionally printed.

3. Size. However creative you want to be with your business cards, try to stick with the traditional standard size. Cards that are larger won’t fit in wallets or card holders, making them more likely to be dumped early on. Very small cards, however cute, will get swamped by the rest and overlooked.

4. Font size. There is a temptation to use a smaller font size to cram in as much information as possible. Resist. If people have to squint to read your message, or need a magnifying glass to puzzle out your contact number, they aren’t going to be likely to hang on to your card.

5. Message. Tell people what you do. Just your company name and title may not be enough to remind people of what you do, several months after your first contact when your card pops up again. Make sure your card carries a meaningful message that conveys the benefits of your service. Without this memory jogger your card could still end up in the trash even though it’s survived all this time.

6. Colour. Do use colour on your business cards to help them stand out – make sure it ties into your business branding. But avoid going overboard with colour – more than three colours detracts rather than adds to a professional image.

7. Image. Your business card should reflect your business image and branding to do its job properly. Make sure it matches the image you want to put across – creative if your business is creative etc.

8. White space. Make sure there is some white space on your business card – this allows your message and design to stand out better and also gives your new contact space to jot down a note to jog their memory later.

9. Contact information. This is the primary function of a business card but you’d be surprised at how many cards fail this test. In these days of multiple communication methods just one phone number isn’t enough. Make sure you also include your email address and website at the very least. Generally it’s a good idea to include both a land line and a cellphone number to cover client preferences.

10. QR codes. Some businesses might want to add additional info such as Facebook pages, extra web pages and Twitter details too, but at this stage beware of trying to cram in too much information. If you really have a lot of contact options to include, consider using a QR code to contain it all without looking messy, so that new contacts can easily scan in all the info with their smartphones.

What Do Air Freight Forwarders Do – 3 Services

Category:Financials | Technology

Air freight forwarders or logistics companies can help you save tons on supply chain expenses within your business. Since logistics companies are often fulfilling multiple accounts at the same time they can represent a particularly large share of shipping carriers total business. Since they are often one of the shippers largest and steadiest clients, they have more bargaining power than a sole individual attempting to book than a carrier would. They use that negotiating leverage to achieve the best possible shipping terms and prices for their clients.

Once a forwarder receives a shipping order from a client, they then start calling different carriers to arrange space for the shipment on different asset-based carriers. Shipment options include freight ships, airplanes, trucks, and railroads.

Typically freight forwarders are licensed by the federal maritime agency and have particular international expertise and familiarity with customs procedures. These skills and experiences help them prepare and process documentation to ensure that shipments arrive at their various destinations and checkpoints and pass through customs quickly and easily. They help declare shipments, review the commercial invoice and ship’s bill of lading and other documents as required by the importing, exporting, or transshipping country. With the rise of the information age, this is now mostly taking place online.

These companies also offer additional services. If you would like more information about what do air freight forwarders do, here are a few common services they offer.

1. Negotiate the best rates and discounts

They can negotiate special rates for bulk shipments. Much like an airline loses money when seats are not filled by paying customers, carriers lose money when they don’t ship a full load in each ship or plane. Forwarders can also help you save money by consolidating your shipment along with a few others into the same container.

2. Plan and execute shipping across the entire shipping cycle

The most comprehensive freight forwarders can literally offer door-to-door shipping services. They can ship both imports and exports for combined road, sea, and rail shipping and even offer door-to-door delivery. They are essentially the masters of moving large quantities of freight across national borders.

A few of the largest logistics companies can even offer warehousing, distributing and delivery for some clients. For instance, if you manufacture product in Asia or India, you can have a freight forwarder handle the shipping to the country your customers live in. From there, they can warehouse, distribute and deliver your goods through their product fulfillment services.

3. Provide consistent and real-time information on shipments

Technology has advanced so much that dispatchers can tell you exactly where in the world your shipment is, at any time. Thanks to state-of-the-art software, forwarders are able to provide shipment tracking at every stage of the supply chain. If one of your clients ever calls needing to know the status of an order, you can simply call up your forwarder, provide them with the shipment ID or date, and they can quickly give you the shipment’s location and estimated time of delivery.